Amazon’s Spark lets users to tag images, stories and ideas about products they purchase and like.
Amazon is getting into the social networking game with launch of Spark, but it is more about shopping and sharing products that you like or purchase rather than just sharing photos of your life or last meal.
Branded as Spark, the new Instagram-like feature encourages Amazon customers to post images, stories, and ideas about products they like. Other users can then react to the posts with comments and”smiles,” much as one would”Just Like” a Facebook article
To engage next-generation consumers on its stage, US e-tailer Amazon has launched a brand new shopping-focused social network Spark in India.
Spark, that’s the part of Amazon.in site, is anticipated to lead to discovery-based shopping. It’ll be available to all Amazon Prime members in the nation. Spark posts are organized into categories like books, humor & camping, parallel to categories or products segment on Amazon. Audience can filter what they see according to their interests.
The idea is to get the customers more engaged instead of directly pushing earnings, said Kishore Thoda, director for marketing & customer expertise, Amazon into TOI. The e-tailer also aims to leverage user-generated articles to drive revenues.
Since it is based on consumer interest, Spark will help one avoid tens of thousands of alternatives that include routine search. An individual after ingesting in his interest must tap on the item photograph link to purchase it. It allows people to people interaction through comments on the article. Users can also post photos under hashtags.
The hotspot on those articles will enable an individual to observe the products instantly, additional Thoda.
Segments such as Fashion and accessories have great traction on social networking platforms, according to industry experts. This past year, Amazon had first launched Spark in America.
Social trade platforms Meesho, Ezmall, Glowroad and Shop101 are already operational in India. They claimed to have attained small companies substantially, in which e-commerce giants like Flipkart and Amazon failed.
In the last three-four years, the segment has additionally attracted investors attention. The platform claims that 30 percent of its user foundation is siphoned speaking.
The next 500 million internet users are expected to innovate leveraging social networks. After e-commerce, building e-tail options for the up and coming Internet user base with free social touch provides a vast opportunity for those players.